Meet William Willoughby; New Communications Associate

February 04, 2022

The Communications Department has a new associate.

William Willoughby joins the staff as a Communications Associate, joining Todd Rossnagel who serves as Director of Communication Strategies. 

Rossnagel couldn't be happier. "You always look for someone who has a passion for storytelling, digital communication, and a desire to live out the mission of communication strategy. William has that and so much more," Rossnagel says. "William brings a wealth of knowledge to our department, a fresh set of ideas, a strong understanding of what it takes to communicate in today's digital world, and a passion for the church and the greater mission."

Willoughby is no stranger to the United Methodist Church. In fact, his involvement with the church began as a young child, serving as on DCYM, he participated in numerous CCYM events as a member of Cornerstone United Methodist Church in New Orleans. After graduating from Northwestern State University, William was a Global Mission Fellow; serving as a youth coordinator for the Kingstown-Chateaubelair Circuit in St. Vincent & the Grenadines.

"It is so exciting to have William on board," says Bishop Cynthia Fierro Harvey. "He is a bright and extraordinary leader. He has had a great deal of Conference level experience, attending ten annual conferences in varying capacities. His experience at the wider church level, having been trained and serving as a Global Mission Fellow, broadens his understanding of the United Methodist Church and its connection to the local church." 

Willoughby's time in St. Vincent came right in the midst of the COVID-19 pandemic and a global shutdown. It was an experience he says he will never forget. However, when he returned to Louisiana, he was looking for what would come next. "I have been searching for a job that offers me spiritual fulfillment," he said, "and a career that would allow me to utilize my talents to their full potential." 

Willoughby will be able to do that, employing his knowledge of digital production, web design, and photography for the mission of the Communications department, a mission that is more than just website maintenance and email communication.

"We see ourselves as storytellers, first and foremost. It drives everything we do. Whether it's a landing page, a logo, or an email, there is a story to be shared." Rossnagel says. "We want to build excitement for the future of the church; while bringing awareness to the numerous ways our churches are transforming the world."

Willoughby shares in that vision.

"We are positioned to empower the people of God and tell the story of God's love through an effective, current, and engaging communications ministry," Willoughby said. "I am eager to continue the outstanding work that the communications department has been doing. Additionally, I am excited to use my talents and abilities to make disciples of Jesus Christ for the transformation of the world."

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