Percept is a demographics company that provides planning resources to churches around the country. It also incorporates information on the religious attitudes, preferences and behavior of the American people into the basic demographics. The Louisiana Conference signed up as a client, giving each district office access to their services. Check with your district office to see what they can offer. |
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You might want to start with their free First View product. It gives you 6 pages of basic information on any zip code you provide. For more detailed demographics, you might want to look into their other products. Besides the Ministry Area Profile and Context, their COMPASS product includes likely community preferences for church worship and music styles, programs of all types and communication (advertising). Their VISTA program is a 3-phase planning program for congregational development. |
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