More than 80 clergy, laypersons and church communications staff participated in The Church Communication Puzzle, a workshop sponsored by the United Methodist Foundation of Louisiana. The event was held on Jan. 29 at First United Methodist Church in Baton Rouge.
Scott Vaughan, a communications and marketing strategist, led the three-hour presentation. Vaughan, a former newspaper publisher, operates Scott Vaughan Communications of Columbia, S.C. and speaks to congregations and faith organizations throughout North America, giving them a “big picture” look at communication ministry.
Vaughan stressed the significance of reputation and brand, and described how service and hospitality play a primary role. He also covered topics such as social media, websites, email communication vs. print, budget and understanding one’s audience.
“Communications is such an important part of church ministry and we were pleased to bring Scott to Louisiana to share his expertise on this ever-changing field,” said Rob Fairly, President and CEO of the Foundation.
The Foundation is bringing Vaughan back for an identical workshop in North Louisiana on May 14. Details will be announced in the Louisiana Now e-letter and on the Foundation website at www.umf.org .